DESIGN FOR VISUAL MARKETING / VISUAL MERCHANDISING
From March 2011 until April 2013 I was employed at the company Peek&Cloppenburg KG Hamburg in Muenster, Germany. After 2 years of apprenticeship as a designer for visual marketing I finished my practical apprenticeship certification exam with 98 of 100 points and overall achieved a good result of 86 points.
I loved the job and working for Peek&Cloppenburg. As I never thought of doing a trainee first after highschool graduation, I now can tell it was the best thing I could possibly do back then and I am so happy to actually have undertaken this step. In my current studies at AMFI I have experienced a lot that this qualification constitutes a decent foundation.
Both educations offer me a perfect springboard to enter the real fashion world and to achieve my future plans and goals.
I loved the job and working for Peek&Cloppenburg. As I never thought of doing a trainee first after highschool graduation, I now can tell it was the best thing I could possibly do back then and I am so happy to actually have undertaken this step. In my current studies at AMFI I have experienced a lot that this qualification constitutes a decent foundation.
Both educations offer me a perfect springboard to enter the real fashion world and to achieve my future plans and goals.
::: The Apprenticeship // I was lucky to enjoy a really good and profound trainee time. Normally you do an apprenticeship in this working field for 3 years. I was able to do it in 2 years, due to a higher previous education level, as well as a steady good performance. To ensure a good theoretical background as well, one has to attend a vocational school besides the actual apprenticeship in the company, whereas the trainee part represent the main component. Peek&Cloppenburg makes sure to regularly send its apprentices to workshops in other cities, to introduce them to different people from the headquarter in Hamburg and to offer the possibility to support teams in new store openings or refurbishments programmes.
::: Areas Of Responsibility // As a designer for visual marketing I was responsible for translating trends and ideas into visual design concepts. These concepts have been always brand, product and consumer related and promotional. Furthermore I was responsible for implementing any marketing action, such as advertisements, promotions of any kind and the visual merchandising of shop-in-shop floors. Twice a year the whole team worked on a visual refurbishment on all kind of levels to promote and highlight the upcoming season.
::: The Company // Peek&Cloppenburg KG Hamburg is an internationally operating company in fashion retail and wholesale. The company distributes various of well-known brands, as well as their own in-house lines for women, men and kids. Peek&Cloppenburg has been awarded a couple of times for being one of the best training company in fashion retail in Germany.
::: For more information please visit the firm's website
https://www.peek-und-cloppenburg.de/en/
::: The Company // Peek&Cloppenburg KG Hamburg is an internationally operating company in fashion retail and wholesale. The company distributes various of well-known brands, as well as their own in-house lines for women, men and kids. Peek&Cloppenburg has been awarded a couple of times for being one of the best training company in fashion retail in Germany.
::: For more information please visit the firm's website
https://www.peek-und-cloppenburg.de/en/